Hicham El Amrani

Hicham’s areas of specialization are Consultancy in Strategic and Government Communication, Crisis Communication Management Training and Consultancy, CEO and government leaders branding and positioning, Public Speaking Leadership Development Training and Coaching, Presentation Skills Training and Coaching, Executive Coaching, Emotional Intelligence Training and Coaching, Media Interview Skills Training and Coaching, Hicham lectures at an Australian University in Dubai, in subjects related to communication and government communication. Hicham brings 15 years of professional experience to his role having worked across different sectors such as public affairs, government, finance, journalism, entertainment, and training in multiple markets mainly United States, UK, United Arab Emirates and Canada. In his capacity as an executive coach and trainer, Hicham has helped many senior executives and VIPs to improve their public speaking performances, media appearances, and communication skills. He has also designed and implemented various reputation management and public positioning strategies for numerous public and private sectors leaders in the region. Hicham works closely with government departments in the UAE and region as a communication consultant, or as a training and development specialist. In this capacity, he has worked with Ministry of Economy in the UAE, the Ministry of Foreign Affairs, the Ministry of Cabinet Affairs, the Sharjah Government, Dubai Executive Office and many others including multinationals such as Mars Inc, Visa Inc, PayPal, and Ebay Inc. During the bird flu crisis in 2007, Hicham assisted the Government of Morocco in collaboration with the US Food and Drugs Administration (FDA) to deliver a full and extensive training program for all the ministries of agriculture across the North Africa region in issues and crisis communication management. Hicham’s work in the public affairs landscape includes his stint in 2002 with the UK’s Foreign Office on a Middle East Public Diplomacy Project. Adding to his numerous qualifications Hicham holds a Master’s in Political Science from the Pennsylvania State University in the US.