Petra is an experienced and achievement driven commercial professional. She is a significantly skilled and experienced corporate trainer, qualified executive and life coach and holds a BA (Hons) Degree in Business and Management. Through her wide experience in a number of different industry sectors, Petra understands the realities and pressures companies and individuals face in business life.
Petra’s delivery expertise includes sales and marketing strategies and tactics, team building and management, leadership skills and senior leadership strategies, organizational change, culture change, business acquisition and turnaround.
Over the last 15 years Petra worked with a number of international clients. Examples include: Robert Bosch, Automotive Lighting GmbH, Colas, E-bay, Royal Mail, Virgin, Vodafone, Etisalat and Wilmott Dixon.
Petra has project managed the implementation of ISO 9001 and ISO 14001 in a number of environments and has seen these through successive audits. Petra is qualified ISO 9001 Lead Auditor. Petra has a passion for and thorough understanding of commercial strategy and works with an adaptable and flexible approach. She possesses excellent presentation, people and project management skills, and is focused on talent development, quality standards and successful achievement of organizational goals.
Petra delights in helping others achieve results and her strength is in ensuring the delivery of quantifiable commercial results and enabling successful cultural change. Petra is a confident and credible communicator at all levels with the ability to report, present, pitch and win business including high value private and public sector bids and tenders.
Petra is a qualified motivational performance coach and talent management specialist, skilled in competency based interviewing. She is confident and credible speaker and has a successful track record in winning contracts, including high value private and public sector tenders. Petra’s qualification includes Corporate, Executive and Sales Performance Coaching with The UK Coaching Academy and she is a qualified behavioral analyst through DISC Trimetrix.
Strategic execution is one of the most important activities in an organization. Your organization might already be on the competitive map but only solid strategy execution can keep you there. Based on recent surveys the majority of companies state that important strategic and operational decisions are not translated into action quickly and effectively. Organizations tend to lack a way to connect their strategy with the resources they already have to effectively execute. If the bridge between strategy and execution is…Find out more »
Total quality management (TQM) is a philosophy, methodology and system of tools aimed to create and maintain mechanism of organization’s continuous improvement (ISO 8402:1994). It involves all departments and employees into improvement of processes and products. It helps to reduce costs and to meet and exceed needs and expectations of customers and other stakeholders of an organization. TQM encompasses the concepts of business and social excellence that is sustainable approach to organization’s competition, efficiency improvement, leadership and partnership. The objectives…Find out more »
Organizations move through a number of identifiable stages as they grow and develop. In some cases these changes are planned, in others they are unplanned. Sometimes the forces for change come from within the organization and at other times they will be caused by external impacts or influences. The need for organizations to meet and to cope with changing conditions requires innovation, creativity and flexibility. This course will help develop the skills and knowledge required to promote the use and…Find out more »
Critical leadership skills and competencies often mean the difference between thriving and failing in a leadership role. This workshop is designed to help new or existing leaders increase their abilities to lead teams. Participants will gain skills to engage others, assess team dynamics, make better decisions, and to improve trust and influence with those they are leading. At the completion of this workshop participants will be equipped with tools for their own development as a leader and to motivate their…Find out more »
Understanding customer needs and wants, delivering on time, charging a fair price and a quality product or service are the key drivers of a successful business. Consumer research shows that consumers rarely buy on lowest cost alone; they also want the service or product when promised, at the right quality, with a clear indication that the product/service will be backed-up by a guarantee that the business will fix any problems or issues promptly if the product/service doesn’t perform to their…Find out more »
Nowadays selling has been associated with pressure and persuasion, even intimidation. In many sectors, human interaction is still necessary – the giving of advice, the sharing of experience and knowledge and advising people which route to take for their best advantage. Sales people have to demonstrate added value, especially given that they are also an added cost. In a commercial world where differentiators and competitive advantage is more difficult than ever to achieve, the sales person has to be the…Find out more »
Succeeding in sales is both a science and an art. High achievers study, learn and practice constantly to develop their skills. This program provides a ‘deep dive’ into fundamental, intermediate and advanced techniques, skills and behaviors and includes focus on the prospect, the customer and the client and how we can optimize our engagement with them.Find out more »
Direct marketing is more than just a communications tool; it constitutes an overall marketing approach with a blend of communications and distribution channels all rolled into one. Social media though, is a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an essential part of direct marketing communication; it’s an evolving aspect of our daily lives in addition to being a part of our businesses. Organizational, functional, team and individual…Find out more »
This program will provide delegates with the opportunity to understand and apply the processes, practices and behaviors required to achieve the highest possible star rating within the UAE Star Rating Program. Participants will fully understand what is required and what it means for them and their organization. Generic principles will be converted into specific review and analysis of their organizational, functional and individual approach to customer service, highlighting gaps and opportunities to raise standards and embed new practices with a…Find out more »
More and more business is being conducted by external resources under contracts that are managed for the company by line staff drawn from many functions. This creates opportunities for great benefits to be gained but is also full of potential pitfalls, which can lead not only to loss of expected benefits but to serious unnecessary expense in the worst cases. Purchasing and contract management provides significant opportunities to save money, drive efficiency, increase profitability and drive mutually beneficial relationships with…Find out more »
Delegates will gain a range of techniques to effectively handle all aspects of public speaking, from developing key messages to handling difficult questions and dealing with challenging behavior and awkward people. Participants will also learn techniques for reducing nerves and harnessing nervous energy as well as acquiring the ability to relax under pressure. Attendees of the course will be demonstrated how to prepare, plan and take control of all types of presentations, building confidence and competence. Practical exercises and one…Find out more »
Public Relations has revolutionized the way business communicates in the internal, external, local, regional and global marketplace. To compete, grow and be successful in business worldwide Public Relations, Advertising and Marketing skill-sets are key. The potential for individuals, teams and organizations with a comprehensive Public Relations Strategy is immense. This program covers essential areas for anyone involved in or associated with the delivery of effective PR Strategy. Therefore this training course balances organizational strategy with personal skills to ensure a…Find out more »
This program will give delegates a clear understanding and appreciation of the key social media platforms and the use of digital content which should be considered as part of a wider marketing strategy. Participants will be provided with examples and case studies for review and analysis and contextualization of those for the specific organization. The training course is tailored to ensure that all delegates develop their knowledge of social media and are able to implement strategies and recommendations to grow…Find out more »
No matter how perfect your technical skills and expertise are, the demands placed on today’s leaders are intense. As a leader, you need to master your interactions with your teams, master the knowledge of your organization and possess skills and competencies that motivate others. The program has three interlocking parts focusing on the three pillars of leadership excellence: understanding organizations, creating and leading effective teams, and developing leadership skills.Find out more »
This program will deconstruct the myths and pitfalls around change management as well as provide insight into how managers and leaders can successfully plan and execute sustainable change. Delegates will learn how to intricately link their change projects to the organizational direction as well as manage critical paths and create risk matrices to deal with seen and unforeseen problems that may impact on the change event. Participants will also explore the psychological impacts of change on an organization and learn…Find out more »
When we think of who a Human Resources professional is, we think about the qualities, characteristics, and the skills he or she possesses. As businesses try to adapt and compete in a rapidly changing business environment, HR managers and executives need to develop an expanded set of skills and strengths. Technology has helped HR managers automate routine administrative tasks and move to assume a more strategic role in organizations. These seven skills and abilities will be critical for leading an…Find out more »