Hicham El Amrani

Hicham’s areas of specialization are Consultancy in Strategic and Government Communication, Crisis Communication Management Training and Consultancy, CEO and government leaders branding and positioning, Public Speaking Leadership Development Training and Coaching, Presentation Skills Training and Coaching, Executive Coaching, Emotional Intelligence Training and Coaching, Media Interview Skills Training and Coaching,

Hicham lectures at an Australian University in Dubai, in subjects related to communication and government communication. Hicham brings 15 years of professional experience to his role having worked across different sectors such as public affairs, government, finance, journalism, entertainment, and training in multiple markets mainly United States, UK, United Arab Emirates and Canada.

In his capacity as an executive coach and trainer, Hicham has helped many senior executives and VIPs to improve their public speaking performances, media appearances, and communication skills. He has also designed and implemented various reputation management and public positioning strategies for numerous public and private sectors leaders in the region.

Hicham works closely with government departments in the UAE and region as a communication consultant, or as a training and development specialist. In this capacity, he has worked with Ministry of Economy in the UAE, the Ministry of Foreign Affairs, the Ministry of Cabinet Affairs, the Sharjah Government, Dubai Executive Office and many others including multinationals such as Mars Inc, Visa Inc, PayPal, and Ebay Inc. During the bird flu crisis in 2007, Hicham assisted the Government of Morocco in collaboration with the US Food and Drugs Administration (FDA) to deliver a full and extensive training program for all the ministries of agriculture across the North Africa region in issues and crisis communication management.

Hicham’s work in the public affairs landscape includes his stint in 2002 with the UK’s Foreign Office on a Middle East Public Diplomacy Project. Adding to his numerous qualifications Hicham holds a Master’s in Political Science from the Pennsylvania State University in the US.

Upcoming Events

November 2015

Crisis Communication

November 21, 2015 @ 8:30 am - January 31, 2024 @ 2:30 pm

Suitable & fully equipped venue, Dubai,DubaiUnited Arab Emirates

An organization’s ability to respond to a crisis, especially in the critical first few hours or days, greatly affects the company’s reputation among employees, partners, customers and the general public. This two-day workshop, is designed to immerse you in the art of successful crisis communication management. Through a combination of theory and practical exercises you will have the opportunity to reflect on your own organization’s preparedness for handling emerging issues and potential crisis. The workshop will examine the impact that…

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February 2016

Strategic Communication

February 22, 2016 @ 8:30 am - February 26, 2022 @ 2:30 pm

Suitable & fully equipped venue, Dubai,DubaiUnited Arab Emirates

This training program is aimed to equip senior and mid-level executives in the field of communications, in public and private sectors, with the right set of skills that will enable them to proactively communicate with their target audience to deliver key messages, through appropriate channels, that will lead them to achieve their intended communications goals. During this workshop, participants will have the opportunity to practice and experiment with some of the concepts and apply them in the workshop to their…

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Developing Effective Communication Strategy

February 22, 2016 @ 8:30 am - February 25, 2023 @ 2:30 pm

Suitable & fully equipped venue, Dubai,DubaiUnited Arab Emirates

This training program is designed to ensure the readiness of communication professionals when they are faced by high expectations and tight deadlines to deliver especially when a program, service, policy or a product is ready to launch in their organizations, or when an issue suddenly becomes a crisis in the media. This two-day workshop will equip participants with the single most important tool that they will need when faced by those expectations and deadlines; a well-developed communication strategy. Attendees of…

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Another successful interactive Certified Innovation Masterclass session completed last week. Our special thanks to the trainer and DED active participants.