The workshop will deliver fundamental concepts and current practices and behaviors from which all delegates, regardless of current skill level or experience, will benefit. We will challenge current thinking and introduce new concepts to show the current and predicted approach to effective marketing. We will include the latest online marketing tools and techniques along with all other media platforms. We will look at customers – Who are they? How can we access and attract them? Participants will use case studies to explore marketing success stories and failures – organizations like Apple and Blackberry will be examples and we’ll also talk about Virgin Galactic – a very topical case study. The attendees of the program will also use their own case studies so that the learning is relevant to them and their organizations.