Overview
Strategic innovation is not about creating an occasional reaction to changes or just new one-off initiatives in isolation. It is the creation of a management led culture of improvement that generates meaningful breakthroughs and creates ongoing increases in value for an organization and its customers.
Strategic innovation is a multi-disciplinary approach that brings together all of the creative resources, capabilities and knowledge within an organization to produce innovative changes to business processes, products and services that will drive new business growth and create a strategic competitive advantage.
