Overview
This training program is aimed to equip senior and mid-level executives in the field of communications, in public and private sectors, with the right set of skills that will enable them to proactively communicate with their target audience to deliver key messages, through appropriate channels, that will lead them to achieve their intended communications goals.
During this workshop, participants will have the opportunity to practice and experiment with some of the concepts and apply them in the workshop to their own organization. Attendees of the course will learn the planning process of strategic communication programs and the implementation phase.