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Strategic Communication


The Art of Persuasion: principles and practices of strategic communications

Event Navigation

  • « How To Handle Difficult Customers
  • Developing Effective Communication Strategy »

Overview

This training program is aimed to equip senior and mid-level executives in the field of communications, in public and private sectors, with the right set of skills that will enable them to proactively communicate with their target audience to deliver key messages, through appropriate channels, that will lead them to achieve their intended communications goals.
During this workshop, participants will have the opportunity to practice and experiment with some of the concepts and apply them in the workshop to their own organization. Attendees of the course will learn the planning process of strategic communication programs and the implementation phase.

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Details

Start:
February 22, 2016 @ 8:30 am
End:
February 26, 2022 @ 2:30 pm
Event Categories:
In-house Training Programs, MC - Media and Corporate Communication
Event Tags:
In-house Training Programs

Organizers

Hicham El Amrani
ReemObeidat
  • Primary objective and benefits

    This workshop is designed to:
    1. Enhance participants’ skills to identify critical issues and analyze current situations.
    2. Enable participants to set and identify communication priorities.
    3. Develop the skills to identify key stakeholders and target audiences.
    4. Equip participants with the right tools and systems for effective strategic communications.
    5. Enable participants to create message framework for every issue that arises within their respective organizations.
    6. Help the participants to facilitate the process of developing strategic communication plans with clear goals.

Program Contents

  • Module 1 -
    Traditional Vs. Strategic Communications
    • Communications - Definition
    • Communication components
    • Overarching communications objectives
    • Six senses of communications
    • Communications outputs
    • Traditional communications approach
    • The 3 C’s of communications
    • Strategic communications approach/process
  • Module 2 -
    Target Audiences
    • Target audience - definition
    • Target audience - categories
    • Developing stakeholders map
    • Stakeholders’ participation
    • Stakeholders analysis
  • Module 3 -
    Identifying Key Messages
    • Characteristics of good messages
    • Phases of understanding a key message
    • Message Framework
    • Message/Audience matrix
    • Messaging house
  • Module 4 -
    Communication Tools
    • Identify the right communication tool
    • Writing a Press releases
    • Importance of Spokespeople
    • Conducting Media interviews
    • Effective Media relations
    • Organizing Press Conferences/Events/ Strategic Campaigns
  • Module 5 -
    Communication Channels
    • Conventional media channels (TV, Radio)
    • Social Media platforms
    • Direct stakeholders engagement
    • Newsletters/Exhibitions/Visits/Publications
    • Entity’s website
  • Module 6 -
    Internal Communications
    • Importance of internal communications
    • Internal communications tools and channels
    • Employee engagement activities
    • Developing an internal communications strategy
  • Module 7 -
    Strategic Communications - Action Plan
    • Practical implementation (team work)
    • Planning tools (i.e. Grant Chart)
    • Selecting activities, tactics and KPIs
    • Developing an action plan
    • Review and wrap up the program

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Event Navigation

  • « How To Handle Difficult Customers
  • Developing Effective Communication Strategy »

Download Brochure

Training Program Quick Facts

ID: MC01E
Duration: 3 days
Language: English or Arabic
Timing: 8:30 am-2:30 pm

Please Call Me

Request for Proposal

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