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Statistical Analysis In Market Research


Methods and techniques of scientific research and statistical analysis, design of statistical questionnaires in the field of marketing

Event Navigation

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Overview

This course aims to help participants to get a solid understanding for the methods and techniques of scientific research and statistical analysis, design of statistical questionnaires in the field of marketing and analyze their data using the statistical package SPSS.

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Details

Date:
February 6, 2021
Time:
8:30 am - 2:30 pm
Event Categories:
FP - Finance, Procurement, Project, Statistics and Risk Management, In-house Training Programs
Event Tags:
In-house Training Programs

Organizer

Dr. Abdullah Daradkh
Phone:
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Email:
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Website:
Dr. Abdullah Daradkh

  • Primary objective and benefits

    This workshop will help participants to:
    1. Understand and identify the orders of implementation of the various stages of statistical analysis and the use of methods and techniques of scientific research and statistical analysis.
    2. Design statistical questionnaires in the field of marketing and analyze their data using the statistical package SPSS.
    3. Learn how to conduct a field study step by step, starting with the preparation of a plan to study, the design of the questionnaire, collection of statistical data, entering data into the computer and analyze using statistical package SPSS.
    4. Implement practical applications using the SPSS real data from market to extract statistical indicators.
    5. Measure the economic and social indicators and develop micro-plans.
    6. Learn the implementation of the orders of statistical analysis of different stages.
    7. Identify steps - basic, intermediate and advanced use of SPSS program and identify methodologies and techniques used for data analysis.

Program Contents

  • Module 1 -
    Introduction To Statistics
    • Statistics - methods and steps
    • Variables, types and characteristics
    • Statistical research, questionnaires models
    • Types of statistical reports
    • Issuance of statistical reports
    • Statistical data analysis by the using SPSS
  • Module 2 -
    Introduction To SPSS
    • Identify statistical program SPSS
    • SPSS screens
    • SPSS system files
    • Main menus in SPSS
    • Toolbar and shortcuts
  • Module 3 -
    Identify The Program Listings
    • How to use SPSS for data entry
    • Use description variables, description values
    • Order of the data and choose some cases
    • Data list - all the data elements
    • List of transformation - all its elements
    • Statistical Standards and Measures
    • Data Collection, Data Merge
    • Weighing Data and Orders
  • Module 4 -
    Present The Results Graphically
    • Present the results graphically through the use of: Histogram, Stem and Leave, Boxplot
    • Display results using statistical standards
    • Showing more iterations, tables, intersecting
    • Results multiple answers
  • Module 5 -
    Extract The Results
    • Know how to extract market, economic, social indicators, other statistical indicators
    • Know how to extract the results
    • Know how to write the comments
    • Writing the final reports
  • Module 6 -
    Practical Application
    • Using SPSS on real data
    • Using SPSS to analyze data and statistics
    • Practical applications - statistical analysis in the design of statistical questionnaires
    • Individual exercises
    • Group exercises

Related Training Programs

  • Leadership Excellence

  • Digital & Social Media Marketing

  • The Fundamental Principles Of Marketing

Event Navigation

  • « The Art Of Outsourcing
  • Strategic Negotiation »

Download Brochure

Training Program Quick Facts

ID: FP07E
Duration: 3 days
Language: English or Arabic
Timing: 8:30 am-2:30 pm

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