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Social Media Communication & Engagement


Build your social media communication and engagement strategy

Event Navigation

  • « The Fundamental Principles Of Marketing
  • 7 Star Customer Service »

Overview

Direct marketing is more than just a communications tool; it constitutes an overall marketing approach with a blend of communications and distribution channels all rolled into one. Social media though, is a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an essential part of direct marketing communication; it’s an evolving aspect of our daily lives in addition to being a part of our businesses.
Organizational, functional, team and individual approaches to communication and engagement via social media can either be the result of planned strategy, delivering desired results, or lacking any agreed corporate strategy, and therefore left open to individual interpretation in terms of standards, style guides, message choice and tone, campaign approaches, brand building and protection, and an overall approach to achieving the desired results. This program will provide clear guidance across all key areas of the subject.

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Details

Start:
February 24, 2016 @ 8:30 am
End:
February 27, 2022 @ 2:30 pm
Event Categories:
In-house Training Programs, MC - Media and Corporate Communication
Event Tags:
In-house Training Programs

Organizer

Petra Gale
Website:
Petra Gale
  • Primary objective and benefits

    This workshop will help participants to:
    1. Learn the affiliate marketing and increase the volume and quality of online traffic.
    2. Understand the fundamental and advanced principals of social media marketing, communication and engagement aligned to specific needs.
    3. Complete a thorough assessment of social media usage and opportunity to include key platforms such as Facebook, LinkedIn and Twitter.
    4. Learn how to create positive impact and engagement through personal and corporate profiles and communications.

Program Contents

  • Module 1 -
    Social Media Communication And Integrated Marketing
    • Introduction to communication, engagement, marketing through social media
    • Types of social media and their audiences
    • Integrated approach
    • Indirect Marketing
    • Direct Marketing
  • Module 2 -
    Social Media And Other Channels
    • Types of marketing channels
    • Current global developments and trends
    • Objectives of marketing campaigns
    • Execution of marketing campaigns
    • Types of social media campaigns
  • Module 3 -
    Social Media: Rules, Tips And Practical Application
    • Twitter
    • LinkedIn
    • Facebook, Instagram, YouTube, Google +
    • Other current platforms and future predictions
  • Module 4 -
    Marketing Offers And Propositions
    • 5Ps & 7Ps of marketing
    • Compelling communication
    • Marketing tactics
    • Do’s and Don’ts in social media marketing
  • Module 5 -
    Relationship Marketing
    • Managing your brand online
    • Dealing with feedback good and bad
    • PR rules
    • B2B vs. B2C
  • Module 6 -
    Power Of Social Media And Legal Requirements
    • Why social media matters
    • Buyer behavior on social media
    • Traditional way
    • Legal issues around the use of social media
    • Social media policy

Related Training Programs

  • Advanced Selling Techniques

  • Critical Competencies for Leaders

  • Strategy Execution

Event Navigation

  • « The Fundamental Principles Of Marketing
  • 7 Star Customer Service »

Download Brochure

Training Program Quick Facts

ID: MC05E
Duration: 3 days
Language: English or Arabic
Timing: 8:30 am-2:30 pm

Please Call Me

Request for Proposal

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2020 Taqdeer Award Assessors Online Registration

The #covid19 global pandemic has created an unprecedented situation that affected every aspect of our lives. On behalf of GIA and Team Power International, we wish you and your beloved ones to stay safe and well. #innovation #leadership #opportunities #foresight #teampowerint

In time of crisis, Innovators focus on turning challenges into opportunities . . . What are the opportunities in your industry or profession right now? #innovation #leadership #covid19 #crisis #oppotunities #future #foresight #strategy #changeleadership #thefuture #teampowerint

Strategy in Action... active participation of Strategic Planning and Balanced Scorecard professionals in the recent GIA-CSSP #training hosted by Team Power International 15-19 Dec. 2019 in #Dubai #Strategy #BSC #teampowerint #consulting #UAE #KSA #India http://bit.ly/2ZOHRJT

Innovators in Action... wonderful team of participants in the GIA Certified Innovation Masterclass hosted by Team Power International 8-12 Dec. 2019 in #Dubai#Innovation #training #teampowerint #Innovationframework #Innovationawards #futureforesight #consulting #solutions #transformation #UAE #saudiarabia #bahrain #kuwait #oman #jordan #egjypt #lebanon

Successful completion of the interactive GIA Certified #Innovation Masterclass training in Dubai. An enjoyable learning experience with the wonderful team of Innovators from Abu Dhabi, Dubai, Ajman and Bahrain.

30% OFF: GIA Certified Strategic Planning Professional Training 15-19 Dec 2019 Dubai - View program details online: http://bit.ly/2MESIA5Register and reserve your seat online: http://bit.ly/30VYbHY

30% OFF: GIA Certified Strategic Planning Professional Training 15-19 Dec 2019 Dubai - View program details online: http://bit.ly/2MESIA5Register and reserve your seat online: http://bit.ly/30VYbHY

Interactive GIA Certified Innovation Masterclass Arabic inhouse training starting today in GDRFA Innovation center

GIA Certified Innovation Masterclass GIA-CIM® Training 8-11 Dec 2019 Dubai UAE. View program details: http://bit.ly/2MESIA5 book your seat today http://bit.ly/30VYbHY please contact: su@tpidubai.com for special group discount.

GIA Certified Strategic Planning Professional Training 15-19 Dec 2019 Dubai UAE. View program details: http://bit.ly/2owvt3k book your seat today http://bit.ly/30VYbHY please contact: su@tpidubai.com for special group discount.

Another successful interactive Certified Innovation Masterclass session completed last week. Our special thanks to the trainer and DED active participants.

Activate members during last week #innovation training sessions

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Great participation by sports professionals

Dr. Kasim Kanakri presentation on importance of sports #strategy and #professional #training to #football clubs and professionals

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