Overview
Direct marketing is more than just a communications tool; it constitutes an overall marketing approach with a blend of communications and distribution channels all rolled into one. Social media though, is a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an essential part of direct marketing communication; it’s an evolving aspect of our daily lives in addition to being a part of our businesses.
Organizational, functional, team and individual approaches to communication and engagement via social media can either be the result of planned strategy, delivering desired results, or lacking any agreed corporate strategy, and therefore left open to individual interpretation in terms of standards, style guides, message choice and tone, campaign approaches, brand building and protection, and an overall approach to achieving the desired results. This program will provide clear guidance across all key areas of the subject.
