Nowadays selling has been associated with pressure and persuasion, even intimidation. In many sectors, human interaction is still necessary – the giving of advice, the sharing of experience and knowledge and advising people which route to take for their best advantage. Sales people have to demonstrate added value, especially given that they are also an added cost. In a commercial world where differentiators and competitive advantage is more difficult than ever to achieve, the sales person has to be the differentiator. It is still as true as ever that “people buy from people” and this program delivers the knowledge, attitude, techniques, skills and behaviors that will make you the differentiator – the one who secures the deal!