Overview
Understanding your customer and how they interact with your business directly and indirectly is critical in driving improved value, repeat business and longevity of relationship. To deliver this and to be able to create a communication strategy which builds a conversation with your customers, this course will help participants to visualize current and planned customer journeys and the key touch points across different marketing channels.
So, where do you start when looking at your business and the journey a customer takes in the initial phases of a decision-making process and in follow-up phases as the relationship builds? This course will provide advice and guidance to participants on the key steps to mapping their customer’s journey.
