For more than two hundred years, neo-classical economics recognized only three factors of wealth creation in organizations: land, labor and capital. Knowledge, productivity, education and intellectual capital were considered to be outside of an organization’s control. The world we live in today is so different. Knowledge, and implicitly information, has become the fourth but most important factor of wealth creation in organizations because its growth is driven by the accumulation and application of knowledge. Participants will learn how to create an integrative approach for managing knowledge. Understanding there is no management without measurement, participants will create an approach for measuring and evaluating KM performance.