Acquiring new customers requires time and effort, but once on board they create excellent opportunities for cross-selling and up-selling. The more products or services customers buy from a company, the more likely they are to stay with that company. If you want to add value for your customers and to build loyalty while improving sales this course is for you. Participants will leave this course with a new attitude toward selling and the skills to be successful in cross selling, upselling and overcoming resistance. Customers will feel served not sold to.