Name: Developing Effective Communication Strategy
Start: 2016-02-22T08:30:00+00:00
End: 2023-02-25T14:30:00+00:00
Location: Suitable & fully equipped venue

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Developing Effective Communication Strategy

Develop a comprehensive communication strategy aligned with your organization

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Overview

This training program is designed to ensure the readiness of communication professionals when they are faced by high expectations and tight deadlines to deliver especially when a program, service, policy or a product is ready to launch in their organizations, or when an issue suddenly becomes a crisis in the media.
This two-day workshop will equip participants with the single most important tool that they will need when faced by those expectations and deadlines; a well-developed communication strategy. Attendees of the course will learn how to develop an effective communications strategy using a template approach that can be customized according to their unique requirements and/or environment.

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Details

Start:: February 22, 2016 @ 8:30 am
End:: February 25, 2023 @ 2:30 pm
Event Categories:: In-house Training Programs, MC - Media and Corporate Communication
Event Tags:: In-house Training Programs

Organizers

Hicham El Amrani

ReemObeidat

Primary objective and benefits
This workshop will help participants to:
1. Analyze their current situation, internally and externally.
2. Clarify the link between their organization’s business strategy and communications strategy.
3. Enhance their skills in developing an effective communications strategy.
4. Become more strategic in their communication planning and approach.
5. Develop a SWOT analysis that will help them see the opportunities ahead.
6. Identify their communication vision, mission and values aligned with their organization.
7. Identify their strategic communications objectives and priorities.
8. Evaluate, update and revise their communication strategies according to changes in the situation or environment.

Program Contents

Module 1 -
Current Situation Analysis
- Strategic objectives and priorities
- Objectives that require communications
- Study issues currently discussed in media
- Current communication approach
- Resources needed to ensure effective communications

Module 2 -
Stakeholders And Strategic Partners
- Conduct Stakeholders Research
- Perform a quick media analysis
- Develop a SWOT analysis for stakeholders’ knowledge, perception and opinions
- Create stakeholders’ Influence/Interest Grid

Module 3 -
Vision/Mission And Overarching Communication Messages
- Communication departments’ alignment with their corporate business strategy
- Develop a vision/mission and values
- Develop overarching messages
- Creating message/audience matrix
- Creating Performing gap analysis
- Create a message house for each topic/issue

Module 4 -
Communications Priorities And Objectives
- Your organization’s strategic objectives
- 3 areas relevant to communication goals
- Developing communications priorities, goals
- How to create SMART goals
- Practical: Suggest a scenario and discuss priorities

Module 5 -
Strategic Communication Initiatives
- How to put your strategy into action
- Identify activities for each strategic objective
- Quick Wins Vs. Strategic (Core) Initiatives
- KPIs and expected outputs
- Putting an action plan in place

Module 6 -
Final Steps
- Gap analysis of resources
- Create a map for communications channels
- Comprehensive communications strategy
- Evaluation, revision, update of the strategy