• Primary objective and benefits

  This workshop will help participants to learn:
  1. The anatomy of issues and crisis.
  2. The Importance of reputation protection to an organization’s performance.
  3. How to identify and manage reputation risks before they become a crisis.
  4. The process of crisis communication management.
  5. How to craft an effective crisis management plan.
  6. The secrets of successful crisis management and the common mistakes of crisis communication management.
  7. How to manage the media agenda and journalists during a crisis.
  8. Challenges and opportunities posed by social media in a crisis.

Program Contents

• Module 1 -
  Understanding The Crisis
  • Introductions and overview
  • Understanding the nature of crisis cycle
  • Key concepts in crisis communication
  • Planning for issues and crisis
  • Best and worst practices during a crisis (lessons learned from past crisis)
  • Understanding the media in a crisis situation

• Module 2 -
  Be Proactive
  • Building a “crisis cell” within your organization
  • Key elements of crisis communication preparedness
  • Proactive crisis communication planning
  • Organizing the communication model during a crisis
  • Integrating social media during a crisis
  • Deliver key media messages in a crisis situation

• Module 3 -
  Media And Its Impact On Crisis
  • Internal Communication during a crisis situation
  • Senior Management and crisis communication
  • Crisis communication and social media (the net)
  • Negative press during a crisis and how to deal with it
  • Image as part of corporate strategy
  • Crisis communication checklist

• Module 4 -
  Performance Practices
  • Strategies to pre-empt communication crisis
  • Crisis simulation preparation
  • Performance Practice 1 - Crisis Simulation
  • Analysis and Coaching
  • Performance Practice 2 - Crisis Simulation
  • Analysis and Coaching
  • Final overview