Name: Advanced PR Skills
Start: 2016-03-08T08:30:00+00:00
End: 2026-03-12T14:30:00+00:00
Location: Suitable & fully equipped venue

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Advanced PR Skills

Driving and managing positive relationships with a range of internal and external, known and unknown stakeholders

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Overview

Public Relations has revolutionized the way business communicates in the internal, external, local, regional and global marketplace. To compete, grow and be successful in business worldwide Public Relations, Advertising and Marketing skill-sets are key. The potential for individuals, teams and organizations with a comprehensive Public Relations Strategy is immense. This program covers essential areas for anyone involved in or associated with the delivery of effective PR Strategy. Therefore this training course balances organizational strategy with personal skills to ensure a fully rounded understanding and action plan to take back to the workplace.

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Details

Start:: March 8, 2016 @ 8:30 am
End:: March 12, 2026 @ 2:30 pm
Event Categories:: In-house Training Programs, MC - Media and Corporate Communication
Event Tags:: In-house Training Programs

Organizers

Chris Gale

Petra Gale

Primary objective and benefits
This workshop will help participants to:
1. Understand the meaning and development of Public Relations.
2. Understand the scope of Public Relations strategic process.
3. Understand and apply ethical and legal issues.
4. Apply Public Relations as a management function.
5. Understand and apply ‘crisis management’ processes.
6. Understand and apply stakeholder mapping and management to influence and prioritize public relations output.
7. Understand and apply the differences between internal and external public relations.
8. Apply learnings from public relations case studies.
9. Optimize Social Media and PR strategies in practice.

Program Contents

Module 1 -
Meaning And Development Of PR
- Defining Public Relations
- Putting PR in the context
- Review, analysis, evaluation of current state
- A SWOT analysis to provide a framework for this program

Module 2 -
PR Strategic Processes & Procedures
- Review of strategic processes, approaches
- Risk management in Public Relations
- Proactive and positive objectives and desired outcomes

Module 3 -
Stakeholder Identification & Management
- Difference: internal & external stakeholders
- Identification and mapping of stakeholders
- Prioritization and action planning

Module 4 -
PR As A Management Process
- Embed PR into ‘business as usual’ practices
- Align PR to corporate vision,mission,strategy
- Making PR real and relevant throughout the organization

Module 5 -
Crisis Management In PR
- Anticipation and peripheral vision
- Communications approach, media choice
- Learning from relevant case studies
- The 10 steps Crisis Management Model
- Restoration of reputation and credibility

Module 6 -
The Power Of Social Media Platforms In Managing Of PR
- A review of social media platforms
- Their reach and potential influence
- Style, approach, intent in SM communication
- Managing risk, mitigating negative output and exploiting opportunities presented by social media communications & broadcasts