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Advanced PR Skills


Driving and managing positive relationships with a range of internal and external, known and unknown stakeholders

Event Navigation

  • « Public Speaking and Media Interview Skills
  • Digital & Social Media Marketing »

Overview

Public Relations has revolutionized the way business communicates in the internal, external, local, regional and global marketplace. To compete, grow and be successful in business worldwide Public Relations, Advertising and Marketing skill-sets are key. The potential for individuals, teams and organizations with a comprehensive Public Relations Strategy is immense. This program covers essential areas for anyone involved in or associated with the delivery of effective PR Strategy. Therefore this training course balances organizational strategy with personal skills to ensure a fully rounded understanding and action plan to take back to the workplace.

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Details

Start:
March 8, 2016 @ 8:30 am
End:
March 12, 2026 @ 2:30 pm
Event Categories:
In-house Training Programs, MC - Media and Corporate Communication
Event Tags:
In-house Training Programs

Organizers

Chris Gale
Petra Gale
  • Primary objective and benefits

    This workshop will help participants to:
    1. Understand the meaning and development of Public Relations.
    2. Understand the scope of Public Relations strategic process.
    3. Understand and apply ethical and legal issues.
    4. Apply Public Relations as a management function.
    5. Understand and apply ‘crisis management’ processes.
    6. Understand and apply stakeholder mapping and management to influence and prioritize public relations output.
    7. Understand and apply the differences between internal and external public relations.
    8. Apply learnings from public relations case studies.
    9. Optimize Social Media and PR strategies in practice.

Program Contents

  • Module 1 -
    Meaning And Development Of PR
    • Defining Public Relations
    • Putting PR in the context
    • Review, analysis, evaluation of current state
    • A SWOT analysis to provide a framework for this program
  • Module 2 -
    PR Strategic Processes & Procedures
    • Review of strategic processes, approaches
    • Risk management in Public Relations
    • Proactive and positive objectives and desired outcomes
  • Module 3 -
    Stakeholder Identification & Management
    • Difference: internal & external stakeholders
    • Identification and mapping of stakeholders
    • Prioritization and action planning
  • Module 4 -
    PR As A Management Process
    • Embed PR into ‘business as usual’ practices
    • Align PR to corporate vision,mission,strategy
    • Making PR real and relevant throughout the organization
  • Module 5 -
    Crisis Management In PR
    • Anticipation and peripheral vision
    • Communications approach, media choice
    • Learning from relevant case studies
    • The 10 steps Crisis Management Model
    • Restoration of reputation and credibility
  • Module 6 -
    The Power Of Social Media Platforms In Managing Of PR
    • A review of social media platforms
    • Their reach and potential influence
    • Style, approach, intent in SM communication
    • Managing risk, mitigating negative output and exploiting opportunities presented by social media communications & broadcasts

Related Training Programs

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Event Navigation

  • « Public Speaking and Media Interview Skills
  • Digital & Social Media Marketing »

Download Brochure

Training Program Quick Facts

ID: MC06E
Duration: 3 days
Language: English or Arabic
Timing: 8:30 am-2:30 pm

Please Call Me

Request for Proposal

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💡Global Innovation Academy - Arabic Certified Design Thinking Professional Training

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The #covid19 global pandemic has created an unprecedented situation that affected every aspect of our lives. On behalf of GIA and Team Power International, we wish you and your beloved ones to stay safe and well. #innovation #leadership #opportunities #foresight #teampowerint

In time of crisis, Innovators focus on turning challenges into opportunities . . . What are the opportunities in your industry or profession right now? #innovation #leadership #covid19 #crisis #oppotunities #future #foresight #strategy #changeleadership #thefuture #teampowerint

Strategy in Action... active participation of Strategic Planning and Balanced Scorecard professionals in the recent GIA-CSSP #training hosted by Team Power International 15-19 Dec. 2019 in #Dubai #Strategy #BSC #teampowerint #consulting #UAE #KSA #India http://bit.ly/2ZOHRJT

Innovators in Action... wonderful team of participants in the GIA Certified Innovation Masterclass hosted by Team Power International 8-12 Dec. 2019 in #Dubai#Innovation #training #teampowerint #Innovationframework #Innovationawards #futureforesight #consulting #solutions #transformation #UAE #saudiarabia #bahrain #kuwait #oman #jordan #egjypt #lebanon

Successful completion of the interactive GIA Certified #Innovation Masterclass training in Dubai. An enjoyable learning experience with the wonderful team of Innovators from Abu Dhabi, Dubai, Ajman and Bahrain.

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Interactive GIA Certified Innovation Masterclass Arabic inhouse training starting today in GDRFA Innovation center

GIA Certified Innovation Masterclass GIA-CIM® Training 8-11 Dec 2019 Dubai UAE. View program details: http://bit.ly/2MESIA5 book your seat today http://bit.ly/30VYbHY please contact: su@tpidubai.com for special group discount.

GIA Certified Strategic Planning Professional Training 15-19 Dec 2019 Dubai UAE. View program details: http://bit.ly/2owvt3k book your seat today http://bit.ly/30VYbHY please contact: su@tpidubai.com for special group discount.

Another successful interactive Certified Innovation Masterclass session completed last week. Our special thanks to the trainer and DED active participants.

Activate members during last week #innovation training sessions

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Our wonderful team of Innovation practitioners from UAE, Oman, and Jordan at GIA Certified Innovation Practitioner Training in Dubai

Great participation by sports professionals

Dr. Kasim Kanakri presentation on importance of sports #strategy and #professional #training to #football clubs and professionals

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