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Advanced Marketing Management


Application of advanced marketing management strategies and tactics

Event Navigation

  • « Developing Effective Communication Strategy
  • Selling For Results »

Overview

This intensive 5-day training program is designed to address many marketing challenges that business executives face in today’s environment, specifically, how to create, communicate, and deliver superior value to your customers, and how to capture a fair share of this value back for your organization. The training course covers not only advanced marketing management strategies and tactics but also processes and tools to implement these strategies and tactics on a day-to-day basis. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relation of the “marketing mix” to strategic planning.

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Details

Start:
February 22, 2016 @ 8:30 am
End:
February 11, 2022 @ 2:30 pm
Event Categories:
In-house Training Programs, MS - Marketing and Sales
Event Tags:
In-house Training Programs

Organizers

Dany Chakhtoura
Christopher Michael Gale
  • Primary objective and benefits

    This workshop will help participants to:
    1. Realize the function of marketing in a competitive, dynamic global business.
    2. Evaluate the social, legal, political and ethical concerns in marketing.
    3. Generate superior customer insights for effective marketing management.
    4. Develop effective strategic and marketing analysis skills.
    5. Prepare a complete positioning strategy.
    6. Assess and strengthen the brand’s identity.
    7. Design effective pricing strategies that optimize the value extracted from customers.
    8. Enhance computer-based skills including on-line activities, written and oral communication, and information analysis.
    9. Demonstrate an individual capability for meeting professional standards of conduct, quality, and skill.

Program Contents

  • Module 1 -
    Defining Marketing & Developing Marketing Strategies
    • Importance of marketing
    • The scope of marketing
    • Core marketing concepts
    • Updating the 4P’s
    • Marketing Management Tasks
    • Marketing customer value
    • Corporate and division strategic planning
    • Business unit strategic planning
    • Product planning
  • Module 2 -
    Collecting The Information & Conducting Market Research
    • Components of modern marketing information system
    • Internal records
    • Marketing intelligence
    • Analyzing the macro environment
    • The market research system
    • The research process
    • Measuring marketing productivity
  • Module 3 -
    Analyzing Customer Markets & Business Markets
    • Building customer value, satisfaction, loyalty
    • Cultivating customer relationships
    • What does influence consumer behavior?
    • The five stage model of the buying process
    • What is organizational buying?
    • Participants in the buying process
    • Purchasing and procurement
    • Stages in the buying process
    • Managing business to business
    • Identify market segments and targets
  • Module 4 -
    Brand Equity & Competitive Dynamics
    • Building brand equity
    • Measuring brand equity
    • Managing brand equity
    • Customer equity
    • Differentiating strategies
    • Positioning small and medium businesses
    • Competitive strategies for market leaders
    • Product life cycle market strategies
  • Module 5 -
    Product & Pricing Strategies
    • Product characteristics and classifications
    • Product and services differentiation
    • Design
    • Packaging, labeling, warranties
    • Understanding pricing
    • Setting price
    • Adapting the price
    • Initiating and responding to price change

Related Training Programs

  • Total Quality Management

  • Achieving Customer Satisfaction And Loyalty

  • Customer Service Innovation

Event Navigation

  • « Developing Effective Communication Strategy
  • Selling For Results »

Download Brochure

Training Program Quick Facts

ID: MS02E
Duration: 5 days
Language: English
Timing: 8:30 am-2:30 pm

Please Call Me

Request for Proposal

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Successful completion of the interactive GIA Certified #Innovation Masterclass training in Dubai. An enjoyable learning experience with the wonderful team of Innovators from Abu Dhabi, Dubai, Ajman and Bahrain.

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Interactive GIA Certified Innovation Masterclass Arabic inhouse training starting today in GDRFA Innovation center

GIA Certified Innovation Masterclass GIA-CIM® Training 8-11 Dec 2019 Dubai UAE. View program details: http://bit.ly/2MESIA5 book your seat today http://bit.ly/30VYbHY please contact: su@tpidubai.com for special group discount.

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Another successful interactive Certified Innovation Masterclass session completed last week. Our special thanks to the trainer and DED active participants.

Activate members during last week #innovation training sessions

Team Power International GIA-CIP workshop

Our wonderful team of Innovation practitioners from UAE, Oman, and Jordan at GIA Certified Innovation Practitioner Training in Dubai

Great participation by sports professionals

Dr. Kasim Kanakri presentation on importance of sports #strategy and #professional #training to #football clubs and professionals

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